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Having a website is essential for your company's digital marketing, but it's not the only thing that matters. To make an impact, businesses need to have a solid online presence, including being active on social media and managing their Google Business listings.
Ten years ago, having a good website was enough to look credible online. But things have changed. 现在, people want to connect with companies in many different ways, like on social media, through online reviews, and when they search for things near them. This means businesses need to have a plan beyond a website to be successful online.
What will you learn
1. Integrating and Unifying Content
Building a solid online presence requires consistent branding, a unified content strategy, cross-platform promotion, and data-driven adjustments.
2. The Significance of Google Business Listings and Online Reviews
Having a presence on Google Business listings is essential for local businesses. It boosts local search visibility, allows for customer reviews, provides vital business information, and offers engagement opportunities.
3. The Role of Social Media to Improve Your Online Presence
Social media platforms such as Facebook, Instagram, LinkedIn, and Twitter are essential for brand visibility and customer engagement. Direct engagement, content distribution, brand personality, and targeted advertising are all key reasons why businesses should leverage social media.
About Us
Plaid Moose Creative has been a creative hub since 2014. Our 11-member team brings decades of experience in branding, graphic design, marketing, communications, and project management.
We work with organizations large and small on everything from one-time projects to serving as an outsourced marketing, strategy, and design team. First, we listen as clients describe goals, and then our team of creative professionals gets to work to meet and exceed objectives.
Presenters:
Greg McCurry - CEO & Co-Owner
McCurry has over 20 years of marketing and communications experience and has served in executive roles at leading trade associations for over a decade as CEO and Chief Development Officer.
His leadership is characterized by a commitment to excellence and a collaborative approach.
Greg has a Bachelor of Arts in Communications and Marketing from Minnesota State University, Mankato. Outside of work, he can be found at the soccer field, hockey rink, or band concerts, watching his daughters perform and compete.
Lindsey Maschler - Marketing Specialist
Maschler is a driven and ambitious marketing and social media coordinator passionate about creativity and strategy. With five years of experience in marketing, Lindsey has honed her skills in digital marketing, market research, social media management, and project coordination.
Lindsey has a Bachelor of Science in Business Administration degree in Marketing and a certificate of Professional Strategic Selling from Kansas State University.
She loves listening to music, being active, and traveling.
